ALBA Prestige brings timeless tradition with a touch of contemporary flair. The new ALBA Prestige series echoes this attitude with a unique design blending the art of European classical charm with a touch of contemporary urban satire.

Alba was born in 1979 in Japan and its success was immediate, with the Alba name becoming an instant symbol of the value and quality that consumers expect from a brand created by Seiko Watch Corporation. Its fame spread rapidly throughout Asia and the Middle East and today, Alba is a respected name in watches, with over millions satisfied new customers every year.